Released on: September 11, 2008, 9:18 am

Press Release Author: Lotte Mahon

Industry: Marketing

Press Release Summary: Guava’s work for www.justtheflight.co.uk/mobile has been
recognised with a nomination in the search engine optimisation category at the
Mobile Search Awards.

Press Release Body: The Mobile Search Awards, organised by Vision Gain, will be held
on the evening of 16th September, the first day of the annual Mobile Search
Conference 2008.

Just the Flight, a longstanding Guava client, approached the agency last year to
work on their pioneering mobile travel website www.justtheflight.co.uk/mobile. The
application is optimised for mobile devices, which allows people to search for a
destination, e.g. ‘flights to Dubai’, book and pay for flights easily through their
mobile phone.

Guava worked on the href=\"http://www.guava.co.uk/search-engine-marketing/search-engine-optimisation/\">SEO
campaign for Just the Flight’s main website so the team had developed an in-depth
understanding of the company’s target market and keyphrases. Guava set about working
alongside JTF on getting the site listed with high visibility on mobile search
engines. This involved a wealth of research and a vigorous testing process to ensure
that the site was being read correctly by those all important spiders!

Just the Flight is currently ranking highly on Google mobile and Yahoo! mobile for
their business critical keyphrases, such as “Flights to Orlando” and “Flight to
Malaga”. Simon Goddard, Technical Director can see why Guava has received this href=\"http://www.guava.co.uk/search-engine-marketing/search-engine-optimisation/\">search
engine optimisation nomination:

“Guava has been a first class partner and we have been delighted with the success
that the href=\"http://www.guava.co.uk/search-engine-marketing/search-engine-optimisation/\">SEO
campaign for justtheflight/mobile has achieved.”

Members of both the Just the Flight and Guava teams will be attending the gala
dinner next week with fingers tightly crossed.


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About Guava

Guava is a fresh thinking, digital marketing agency specialising in href=\"http://www.guava.co.uk/search-engine-marketing/\">Search Marketing and Web
Development in the UK. Part of the pan-European Guava group with over 200
employees, the UK division is headed up by UK CEO, Graeme Radford with offices in
Berkshire and Cornwall. Current Guava clients include Confused.com, Black & Decker
and CNET.

Web Site: http://www.guava.com

Contact Details: Lotte Mahon
Marketing Manager
Guava
08700 630707
lotte.mahon@guava.com
www.guava.co.uk